Your first Drop. Let’s make it count.

Author

Andrew Greenstein
April 11, 2025

Hey Creator,

Welcome to The Drop. Let’s cut to the chase. You’re busy. We’re busy. Nobody wants to waste anybody’s time. So let’s establish a few things:

1. No fluff. If we can’t share something genuinely interesting that you can’t just Google (thanks for the tip, @imadoniseats), it won’t make the cut. This newsletter is for insights, opportunities, and data trends that we uncover—stuff you won’t find anywhere else.

2. Our data is your data. We surface public data on creators and trends—and always link back to the source. That means more eyes on your content, not less. Our edge is personalization. We match creators to people who actually care about what they’re posting. No viral lottery - just better discovery.

3. Why we’re doing this. Because we think social discovery is broken. We’re building a better way to find the right clip, rec, or review — at the right moment — from the people who actually know what they’re talking about.

But doesn’t Google already do that?

Sort of—but it’s built for websites, not reels. You’ll get outdated listicles, not a real look at where to eat tonight.

Instagram?

Nope. Their search is a mess. It’s built to keep you scrolling, not to help you find anything.

TikTok?

Closer. It surfaces local content—but it’s not built for food discovery. There’s no clean way to search, filter, or explore recs by vibe, neighborhood, or trusted creators. It’s entertainment first, not recommendation infrastructure.

That’s what we’re building—modern food discovery, rebuilt around real people, not algorithms.

We want to help your content last longer, reach the right people, and actually get celebrated—not buried in a feed.

This newsletter is part of that.

We’re building it with you, not just for you.

Hit reply and tell us what you want more of.

Nominate a creator. Drop a rec. Send a meme. Download the app. Or just say hey.

Alright, let’s do this.

The Most Posted-About Restaurants in SF & NYC

We track creator content across thousands of restaurants—and this is where the buzz actually is. Not review stars. Not algorithms. Just where people are filming, tagging, and talking.

San Francisco’s most posted-about spots:

1. The Butcher Shop by Niku Steakhouse – 729 posts

2. WesBurger ‘N’ More – 223

3. Lush Gelato – 169

4. Hed Verythai – 162

5. House of Prime Rib – 150

6. That’s My Jam – 138

7. Pineapple King Bakery – 138

8. Z & Y Restaurant – 137

9. Farmhouse Kitchen – 128

10. Horsefeather – 121

Manhattan’s current heavy hitters:

1. Butterfield Market – 476 posts

2. Maison Pickle – 322

3. Librae Bakery – 290

4. L’Artusi – 285

5. Soothr Thai Noodle Bar – 284

6. Clinton St. Baking Co. – 284

7. Katz’s Delicatessen – 268

8. Supermoon Bakehouse – 268

9. Milano Market – 267

10. Arthur & Sons NY Italian – 267

Next week, we’ll pick a few specific neighborhoods to dig into. Want yours featured? Hit reply and let us know where to look.

A good reel should tell a story.

Try watching this with no sound. Don’t read the captions. Just hit play and feel it.

@chewyorkcity nails every beat:

Starts with the cheese pull (pro move).

Cuts to the kitchen—griddles blazing, Philly cheesesteaks flying.

Then the crowd, the chaos, the wait.

You can feel the energy building.

And finally: the unwrapping.

The anticipation.

The what-is-this-even moment.

Perfect payoff.

That’s storytelling—without a single word.

Can your reels tell a story without saying anything?

Don’t Say NYC. Say Ramen Spot Two Blocks From the B Train.

Creators are leaning hyper-local. The best-performing content isn’t “Top 10 NYC Eats” — it’s “Where to eat after a first date in the East Village.” Personal, specific, and a little chaotic = winning.

Try it: What’s one oddly specific food rec you’d swear by?

🛠 What’s new on Seekeasy

A few fresh updates just dropped—designed to make food discovery smoother, smarter, and way more shareable:

• 🗺️ We switched to Apple Maps. It’s crispy. It’s smooth. You’ll notice.

• 📤 Share any restaurant you love—yes, even that tiny noodle spot.

• 🍽️ Creator carousels are now full-blown lists. Tap in, explore deeper.

• 🔍 Your food preferences now follow you across every search.

• 👀 Last release: Easily find your favorite creators and friends.

Haven’t downloaded the app yet?

Grab it here and see how your content shows up. Build lists, get discovered, and help people actually find the spots you love.

Ok, that’s a wrap. Go forth and create.

Got an idea for The Drop? Want to be featured?

Just hit reply and say hi. Seriously—we read every message.

Until next week,

Andrew

Seekeasy | Community Lead