I'm a fraud

I’ve Been Lying to You

Not on purpose. But still.

I’ve been writing about how to grow as a creator—how to improve your content, get discovered, play the algorithm—and the truth is, I wasn’t doing it myself. I’ve been the coach on the sidelines, not the player on the field.

Yes, I’ve done the research. I’ve reverse-engineered viral content, interviewed full-time creators, pulled trends from the 1,000+ posts we ingest every day. But I wasn’t in the trenches with you—waking up to film before work, editing through dinner, staring at analytics like tea leaves.

Last week, that changed.

I started a 30-day challenge to grow our account to 10K followers, testing every growth hack I can find. Posting every day. Maybe twice. Not perfectly. But relentlessly. About food discovery, creator life, and everything in between.

I’ll report back every week in this newsletter - what worked, what didn’t, and what’s next.

This isn’t a playbook. It’s a live experiment.

Let’s go.

Five Lessons in Five Days

1. Quick cuts make life easier—and content better.

It’s way easier to shoot when you only have to remember a few lines at a time. And when the edits move fast, the audience stays locked in. No one’s watching long-winded monologues anymore—unless you’re Andrew Huberman.

2. The FYP is a free trend research tool. Use it.

The more you engage with content in your niche, the more relevant your FYP becomes. Build the habit of saving trends, jokes, and formats daily—it becomes your custom content lab. That’s where I got this idea:

3. Multi-angle monologues are a trap. Desperation is a gift.

I spent hours planning a polished, multi-angle piece… and scrapped the whole thing. But that panic opened the door to something better: a scrappy, absurd but relatable skit. Simpler is often smarter.

4. Collaborations + trends = rocket fuel (but remix it).

Collabs help you tap into new audiences. But don’t just copy—pick a trend (even an old one), and twist it to feel like you. I’ve also started watching restaurants’ TikToks—some are wildly creative and weirdly inspiring.

5. Good audio is harder than it looks.

On-location shoots are a battle. Bad mic placement or background noise can ruin the whole thing. I still believe standing out means doing the hard things—shooting in five locations, talking to the camera in public—but I’m learning to balance that ambition with output I’m actually proud of.

Your Turn: Creator Tips Wanted

Got a shooting or editing tip that saved you hours (or your sanity)? Reply and tell me. I’ll share the best ones next week so we can all level up together. Let’s make this a community where we actually help each other succeed—and spend more time making content that makes people smile.

Wake Up, New Discovery Mode Just Dropped

For months we’ve debated the best way to serve local creator food recs. Should we go full curation? Build a search engine? Index every restaurant? Only show what’s hot right now?

This week, that debate turned into something new: a scrollable discovery experience that feels more like TikTok and less like decision fatigue.

No quiz. No vibe selector. Just open the app and see what creators near you are posting right now.

It’s fast. It’s visual. It’s fun.

I’ll post a demo to our socials tomorrow, but you can check it right now on the Seekeasy app.

Alright, I’m off to go shoot more content (because apparently that’s my entire life now).

—Andrew

Creator Community @ Seekeasy

Follow @seekeasy

Follow @agreenstein